Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation - Couverture souple

Gofman, Alex

 
9783838387680: Systematic Consumer-Driven Innovation in Mature Food Categories: Applications of Rule Developing Experimentation
Couverture souple
ISBN 10 : 3838387686 ISBN 13 : 9783838387680
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentation (RDE), which is particularly effective for innovation and NPD in mature food categories. The theoretical part of the monograph creates a framework that links and further develops the components of conjoint analysis including underlying experimental designs and interaction detection. A proposed approach, isomorphic permuted experimental designs (IPEDs), resolves limitations of traditional conjoint analysis approaches related to the lack of variability in the selection of specific combinations of levels in fractional experimental designs. IPEDs allows for the creation of unique (per respondent) yet statistically isomorphic designs, which also facilitates a novel way to detect and measure any/all interactions between the product features. The book demonstrates a knowledge-building RDE application that accumulates and utilizes systematic and reusable information of consumer preferences, which fosters innovation across different fields through increased consumer involvement in product development.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The book, targeted to academia and practitioners, introduces a systematic product development methodology, Rule Developing Experimentation (RDE), which is particularly effective for innovation and NPD in mature food categories. The theoretical part of the monograph creates a framework that links and further develops the components of conjoint analysis including underlying experimental designs and interaction detection. A proposed approach, isomorphic permuted experimental designs (IPEDs), resolves limitations of traditional conjoint analysis approaches related to the lack of variability in the selection of specific combinations of levels in fractional experimental designs. IPEDs allows for the creation of unique (per respondent) yet statistically isomorphic designs, which also facilitates a novel way to detect and measure any/all interactions between the product features. The book demonstrates a knowledge-building RDE application that accumulates and utilizes systematic and reusable information of consumer preferences, which fosters innovation across different fields through increased consumer involvement in product development.

Biographie de l'auteur

Dr. Gofman is an accomplished scholar and consumer research executive. His widely published academic and professional works have been translated into 16 languages, including a global bestseller Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them (Wharton School Publishing, 2007).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838387686
ISBN 13 
9783838387680
Reliure
Broché
Nombre de pages
228
Coordonnées du fabricant
non disponible
Personne responsable
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