Articles liés à DIRECT MARKETING AND SMALL BUSINESSES: THE APPLICATION...

DIRECT MARKETING AND SMALL BUSINESSES: THE APPLICATION OF DIRECT MARKETING IN SMALL BUSINESSES?THE CASE OF MACEDONIA - Couverture souple

Veseli, Nexhbi; Ramadani, Veland; Rexhepi, Gadaf

 
9783838388359: DIRECT MARKETING AND SMALL BUSINESSES: THE APPLICATION OF DIRECT MARKETING IN SMALL BUSINESSES?THE CASE OF MACEDONIA
Couverture souple
ISBN 10 : 3838388356 ISBN 13 : 9783838388359
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

Direct marketing in SMEs can improve and increase work efficiency and to rationalize costs at work. In general in our country, direct marketing is very expensive, unsafe and still has not found the place deserved. There are a lot of reasons for not using direct marketing, such as: No definition of legal activity, the old style of managing companies, computer illiteracy, small number of computers, expensive telecommunication services, etc.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Direct marketing in SMEs can improve and increase work efficiency and to rationalize costs at work. In general in our country, direct marketing is very expensive, unsafe and still has not found the place deserved. There are a lot of reasons for not using direct marketing, such as: No definition of legal activity, the old style of managing companies, computer illiteracy, small number of computers, expensive telecommunication services, etc.

Biographie de l'auteur

Nexhbi VESELI has defended his dissertation at Faculty of Economics,University of Tirana in 1996. He has a rich professional experience, has worked in many organizations and universities. He is the author of many monographs, research papers and textbooks, as: "Economy of the Enterprise", "Marketing Principles", "Marketing Management".

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838388356
ISBN 13 
9783838388359
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
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