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Synopsis
This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.
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Présentation de l'éditeur
This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.
Biographie de l'auteur
Efe Sevin is a communication scholar and consultant specialized in branding and reputation management. With his academic background and experience in international relations, he is interested in public diplomacy and nation/place branding projects. For further information, you can visit his website at http://www.efesevin.com/.
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- ÉditeurLAP LAMBERT Academic Publishing
- Date d'édition2010
- ISBN 10 3838389409
- ISBN 13 9783838389400
- ReliureBroché
- Langueanglais
- Nombre de pages88
- Coordonnées du fabricantnon disponible
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Controlling the Message
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3838389409
ISBN 13 : 9783838389400
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Sevin EfeEfe Sevin is a communication scholar and consultant specialized in branding and reputation management. With his academic background and experience in international relations, he is interested in public diplomacy and nation/p. N° de réf. du vendeur 5419181
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Controlling the Message : A Strategic Approach to Nation Branding
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3838389409
ISBN 13 : 9783838389400
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns. N° de réf. du vendeur 9783838389400
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Controlling the Message
Edité par
LAP LAMBERT Academic Publishing Aug 2010, 2010
ISBN 10 : 3838389409
ISBN 13 : 9783838389400
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns. 88 pp. Englisch. N° de réf. du vendeur 9783838389400
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Controlling the Message
Edité par
LAP LAMBERT Academic Publishing Aug 2010, 2010
ISBN 10 : 3838389409
ISBN 13 : 9783838389400
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. Neuware -This book explores and discusses the role of strategic communication in the nation branding process. Nation branding is fundamentally related to managing the perceptions of the audiences. Therefore, brand promises and messages carry the upmost importance in assessing the success of these campaigns. Three fundamental facets are introduced and explored in order to analyze how messages are crafted and disseminated. Firstly, the definition and components of nation branding are discussed. Subsequently, the concept of nation branding is evaluated, with particular focus on the communication tools, rhetorical mechanisms, and media platforms that can be used to reach target audiences. Finally, the role of strategic planning in nation branding is analyzed. The findings of this research will help scholars and practitioners to highlight the rhetorical aspects and strategic planning of future nation branding campaigns.Books on Demand GmbH, Überseering 33, 22297 Hamburg 88 pp. Englisch. N° de réf. du vendeur 9783838389400
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Controlling the Message: A Strategic Approach to Nation Branding
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3838389409
ISBN 13 : 9783838389400
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Paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
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Paperback. Etat : Like New. Like New. book. N° de réf. du vendeur ERICA79038383894096
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