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You've Got Mail, but Have You Got Information?: An Analysis of Email Use in Media Relations - Couverture souple

Dudinski, Yuri

 
9783838394657: You've Got Mail, but Have You Got Information?: An Analysis of Email Use in Media Relations
Couverture souple
ISBN 10 : 3838394658 ISBN 13 : 9783838394657
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

Electronic mail is a medium of communication that is not new to media relations and journalism. However, the situations where it is used might be guided not only by requirements of the industry, but also by personal preferences of its users. This qualitative study analyzes the motives behind the usage of email by journalists when receiving information from public relations firms and organizations and the public relations practitioners who are working with print media. It bases its analysis on the four theories of media choice: The Media Richness Theory, Critical Mass Theory, Social Presence Theory and Social Pressure Theory and includes excerpts from interviews with more than 20 PR practitioners and journalists. It also tries to explain the reasons behind these motives and elaborate an effective way of using email in media relations.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Electronic mail is a medium of communication that is not new to media relations and journalism. However, the situations where it is used might be guided not only by requirements of the industry, but also by personal preferences of its users. This qualitative study analyzes the motives behind the usage of email by journalists when receiving information from public relations firms and organizations and the public relations practitioners who are working with print media. It bases its analysis on the four theories of media choice: The Media Richness Theory, Critical Mass Theory, Social Presence Theory and Social Pressure Theory and includes excerpts from interviews with more than 20 PR practitioners and journalists. It also tries to explain the reasons behind these motives and elaborate an effective way of using email in media relations.

Biographie de l'auteur

Yuri Dudinski has been working in the PR sphere for more than 10 years for private companies, NGOs and Government. His interests include media relations, CSR and crisis management. This work is part of his Master's thesis for the University of North Carolina at Chapel Hill.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838394658
ISBN 13 
9783838394657
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
non disponible
Personne responsable
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