THE EFFECTIVENESS OF ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES: A Case of a Malaysian MNC - Couverture souple

Munusamy, Jayaraman; Silvarajoo, Puvaneswary; Chelliah, Shankar

 
9783838396965: THE EFFECTIVENESS OF ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES: A Case of a Malaysian MNC
Couverture souple
ISBN 10 : 3838396960 ISBN 13 : 9783838396965
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

This book will provide an understanding of Customer Relationship Management (CRM), how it can improve the satisfaction among customers through online mechanism. Availability of internet have helped the companies to think like customers, firms can deliver customized information directed to the customers and applications at a relatively low cost, they can provide facilities to the customers to carry out broad set of activities e.g. paying bills online, ask for questions and even complain at any time. CRM is a useful tool in terms of identifying the right customer groups and for helping to decide which customers to jettison and CRM is needed to retain these loyal groups of customer before they shift to competitors.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book will provide an understanding of Customer Relationship Management (CRM), how it can improve the satisfaction among customers through online mechanism. Availability of internet have helped the companies to think like customers, firms can deliver customized information directed to the customers and applications at a relatively low cost, they can provide facilities to the customers to carry out broad set of activities e.g. paying bills online, ask for questions and even complain at any time. CRM is a useful tool in terms of identifying the right customer groups and for helping to decide which customers to jettison and CRM is needed to retain these loyal groups of customer before they shift to competitors.

Biographie de l'auteur

Dr. Jayaraman Munusamy is currently serving Limkokwing University of Creative Technology as an Associate Professor in the Centre of Post-Graduate Studies. Prior to that, he had served University Tun Abdul Razak as an Assistant Professor in the business faculty for three years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838396960
ISBN 13 
9783838396965
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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