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Authenticity and the Experience Economy: An exploration of the backpacking industry in Asia - Couverture souple

Dong, Kun

 
9783838397016: Authenticity and the Experience Economy: An exploration of the backpacking industry in Asia
Couverture souple
ISBN 10 : 3838397010 ISBN 13 : 9783838397016
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

Backpacking as a lifestyle and as a business has significantly grown in many parts of the world. Asia has become a popular destination among Western backpackers for its low costs and varied landscapes and culture. Throughout, backpackers seek to avoid the packaged and arranged tours in search of an idealized ?authentic' travel. Through an exploration of backpacking culture in South-East Asia, this work explores the relationships of ?authenticity' and the ?experience economy' from within the paradigm of the tourism industry. Through discussions of how authenticity is staged and consumed in a tourism context, recommendations and branding strategies for backpacking markets in South East Asia are provided.

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Présentation de l'éditeur

Backpacking as a lifestyle and as a business has significantly grown in many parts of the world. Asia has become a popular destination among Western backpackers for its low costs and varied landscapes and culture. Throughout, backpackers seek to avoid the packaged and arranged tours in search of an idealized ?authentic' travel. Through an exploration of backpacking culture in South-East Asia, this work explores the relationships of ?authenticity' and the ?experience economy' from within the paradigm of the tourism industry. Through discussions of how authenticity is staged and consumed in a tourism context, recommendations and branding strategies for backpacking markets in South East Asia are provided.

Biographie de l'auteur

Kun Dong was born in China but has lived, worked and studied in Denmark for the last seven years. He has an MA in Tourism from Aalborg University, Denmark with a specialization in international tourism.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3838397010
ISBN 13 
9783838397016
Reliure
Broché
Nombre de pages
116
Coordonnées du fabricant
non disponible
Personne responsable
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