Export Planning: A 10 - step approach - Couverture souple

Leeman, Joris

Couverture souple

ISBN 10 : 3839137861 ISBN 13 : 9783839137864

Editeur : Books on Demand, 2015

Synopsis

The purpose of this book is to show you how to plan and execute internationalisation within your firm. Export Planning explains a method, following a 10 - step approach, to create your international marketing plan It will enable you to: -Systematically select and plan the entry into new international markets; -Enhance the chances of success through its integrated review of analysis and strategy with marketing, logistics, organisation and finance; -Put together a sound line of reasoning from strategy to implementation. This book provides you with: -An Export Planning - Model: a framework to develop your International Marketing Plan; -4 phases showing you how to set up an Export Policy, Export Audit, Export Plan and Export Roll-out; -10 steps and 5P's for export which can be used as a toolkit; -A checklist to review whether you are ready for export; "The secret of successful international trade can be found in applying the 4C's of marketing and matching them with the 5P's for export: product, performance, partners, people and perseverance." A book for practitioners and thinkers; students and managers.

A propos du livre

À propos de l?auteur

Joris J.A. Leeman is founder of the Institute for Business Process Management (www.institute-bpm.com). He has extensive experience in organising the back-end part of the business: organisation, supply chain management, IT - systems, e-Commerce and e-Business, logistics and sourcing operations. He is a consultant, lecturer and author. Prior to this he worked as a manager, director and executive for global operating companies like MEXX, Johnson & Johnson and ESPRIT. Besides his consultancy activities he is a part-time lecturer at the Arnhem Business School, HAN University of Applied Science, in The Netherlands. He received his B.A. degree in Logistics & Economics from HAN University in The Netherlands. He received his M.A. degree in International Business and M.B.A. degree from Webster University, St. Louis, U.S.A.

Détails de l'édition

• Éditeur: Books on Demand
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 3839137861
• ISBN 13: 9783839137864
• Reliure: Broché
• Nombre de pages: 250
• Coordonnées du fabricant: non disponible
• Personne responsable: J. Lindeberg AB; www.jlindeberg.com; ; Stadsgårdshamnen 24; Stockholm; 116 45; Suède