Articles liés à Marketing Coordination in the Production and Distribution...
Marketing Coordination in the Production and Distribution Chain of: Organic Fruits and Vegetables in the Netherlands A Case Study in Nautilus Organic Cooperative - Couverture souple
Synopsis
The book examines marketing coordination in the production and distribution chain of organic fruits and vegetables in the Netherlands. The case under study refers to the application of marketing coordination concept in Nautilus Organic Cooperative. The analysis focuses on investigating factors underlying organic farmers' decision to use marketing coordination through marketing cooperative and elaborating the coordination of transactions between Nautilus Cooperative and its members as well as its customers. The study combines a survey and case study approaches, as they are complementary to each other. Two methods of data collection were devised during this study, i.e., questionnaire distributed to selected farmer members of the cooperative in order to gather information about factors underlying farmers' decision to use marketing coordination through marketing cooperative, and interviews with resource persons in Nautilus Cooperative to explore information about marketing coordination applied in the cooperative. The study also reviews various relevant documents, including research reports and publications available in Nautilus as well as other sources.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Présentation de l'éditeur
The book examines marketing coordination in the production and distribution chain of organic fruits and vegetables in the Netherlands. The case under study refers to the application of marketing coordination concept in Nautilus Organic Cooperative. The analysis focuses on investigating factors underlying organic farmers' decision to use marketing coordination through marketing cooperative and elaborating the coordination of transactions between Nautilus Cooperative and its members as well as its customers. The study combines a survey and case study approaches, as they are complementary to each other. Two methods of data collection were devised during this study, i.e., questionnaire distributed to selected farmer members of the cooperative in order to gather information about factors underlying farmers' decision to use marketing coordination through marketing cooperative, and interviews with resource persons in Nautilus Cooperative to explore information about marketing coordination applied in the cooperative. The study also reviews various relevant documents, including research reports and publications available in Nautilus as well as other sources.
Biographie de l'auteur
The author received a Master of Science in International Agriculture from Larenstein University, the Netherlands and an M.Sc. in Community Nutrition from the University of Indonesia. His Bachelor is in Food Technology from Bogor Agricultural University. Since 1999, he has been working with Ministry of Agriculture of the Republic of Indonesia.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 41,05
EUR 9,70 expédition depuis Allemagne vers France
Destinations, frais et délaisRésultats de recherche pour Marketing Coordination in the Production and Distribution...
Image fournie par le vendeur
Marketing Coordination in the Production and Distribution Chain of
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3843351716
ISBN 13 : 9783843351713
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Candradijaya AdeThe author received a Master of Science in International Agriculture from Larenstein University, the Netherlands and an M.Sc. in Community Nutrition from the University of Indonesia. His Bachelor is in Food Technol. N° de réf. du vendeur 5465183
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Marketing Coordination in the Production and Distribution Chain of : Organic Fruits and Vegetables in the Netherlands A Case Study in Nautilus Organic Cooperative
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3843351716
ISBN 13 : 9783843351713
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book examines marketing coordination in the production and distribution chain of organic fruits and vegetables in the Netherlands. The case under study refers to the application of marketing coordination concept in Nautilus Organic Cooperative. The analysis focuses on investigating factors underlying organic farmers' decision to use marketing coordination through marketing cooperative and elaborating the coordination of transactions between Nautilus Cooperative and its members as well as its customers. The study combines a survey and case study approaches, as they are complementary to each other. Two methods of data collection were devised during this study, i.e., questionnaire distributed to selected farmer members of the cooperative in order to gather information about factors underlying farmers' decision to use marketing coordination through marketing cooperative, and interviews with resource persons in Nautilus Cooperative to explore information about marketing coordination applied in the cooperative. The study also reviews various relevant documents, including research reports and publications available in Nautilus as well as other sources. N° de réf. du vendeur 9783843351713
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
Marketing Coordination in the Production and Distribution Chain of
Edité par
LAP LAMBERT Academic Publishing Sep 2010, 2010
ISBN 10 : 3843351716
ISBN 13 : 9783843351713
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The book examines marketing coordination in the production and distribution chain of organic fruits and vegetables in the Netherlands. The case under study refers to the application of marketing coordination concept in Nautilus Organic Cooperative. The analysis focuses on investigating factors underlying organic farmers' decision to use marketing coordination through marketing cooperative and elaborating the coordination of transactions between Nautilus Cooperative and its members as well as its customers. The study combines a survey and case study approaches, as they are complementary to each other. Two methods of data collection were devised during this study, i.e., questionnaire distributed to selected farmer members of the cooperative in order to gather information about factors underlying farmers' decision to use marketing coordination through marketing cooperative, and interviews with resource persons in Nautilus Cooperative to explore information about marketing coordination applied in the cooperative. The study also reviews various relevant documents, including research reports and publications available in Nautilus as well as other sources. 80 pp. Englisch. N° de réf. du vendeur 9783843351713
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
Marketing Coordination in the Production and Distribution Chain of
Edité par
LAP LAMBERT Academic Publishing Sep 2010, 2010
ISBN 10 : 3843351716
ISBN 13 : 9783843351713
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Neuware -The book examines marketing coordination in the production and distribution chain of organic fruits and vegetables in the Netherlands. The case under study refers to the application of marketing coordination concept in Nautilus Organic Cooperative. The analysis focuses on investigating factors underlying organic farmers'' decision to use marketing coordination through marketing cooperative and elaborating the coordination of transactions between Nautilus Cooperative and its members as well as its customers. The study combines a survey and case study approaches, as they are complementary to each other. Two methods of data collection were devised during this study, i.e., questionnaire distributed to selected farmer members of the cooperative in order to gather information about factors underlying farmers'' decision to use marketing coordination through marketing cooperative, and interviews with resource persons in Nautilus Cooperative to explore information about marketing coordination applied in the cooperative. The study also reviews various relevant documents, including research reports and publications available in Nautilus as well as other sources.Books on Demand GmbH, Überseering 33, 22297 Hamburg 80 pp. Englisch. N° de réf. du vendeur 9783843351713
Quantité disponible : 2 disponible(s)
Image d'archives
Marketing Coordination in the Production and Distribution Chain of: Organic Fruits and Vegetables in the Netherlands A Case Study in Nautilus Organic Cooperative
Edité par
LAP LAMBERT Academic Publishing, 2010
ISBN 10 : 3843351716
ISBN 13 : 9783843351713
Neuf
paperback
Vendeur : Mispah books, Redhill, SURRE, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
paperback. Etat : New. New. book. N° de réf. du vendeur ERICA82938433517166
Quantité disponible : 1 disponible(s)