Innovation: Pathway to Growth: A case-study approach - Couverture souple

Pech, Robert

 
9783843352918: Innovation: Pathway to Growth: A case-study approach

Synopsis

This book explores the relationship between the imagination, innovation and corporate growth in three companies on the Pacific Rim. Three companies show a passion for their products and respect for their customers, and in so doing, they contribute to our understanding of the workings of innovation. Whilst separated by distance, the three companies in China, Australia and New Zealand follow a remarkably similar path to growth.

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