Advertising as a marketing communication tool: Differences and similarities between customers' perceptions and company's expectations Case study of Swedish telecommunication operator Tele2 AB - Couverture souple

Petrova, Karina; Bochkareva, Anastasiya

 
9783843353441: Advertising as a marketing communication tool: Differences and similarities between customers' perceptions and company's expectations Case study of Swedish telecommunication operator Tele2 AB
Couverture souple
ISBN 10 : 3843353441 ISBN 13 : 9783843353441
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV commercials and actual Tele2's expectations and anticipations of customers' perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2's advertisements with the main character Black Sheep Frank and slogan "Born to be cheap". At the same time the company's expectations were analyzed by means of the interview. After all, the received results revealed the differences and similarities of customers' perceptions and company's expectations.

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Présentation de l'éditeur

This study is an attempt to investigate the correspondence between feelings and attitudes customers possess towards the Tele2's Frank TV commercials and actual Tele2's expectations and anticipations of customers' perceptions. The research was conducted in accordance with the results received from the survey and the interview. One hundred respondents were asked to answer the general questions about the TV commercials as well as the Tele2's advertisements with the main character Black Sheep Frank and slogan "Born to be cheap". At the same time the company's expectations were analyzed by means of the interview. After all, the received results revealed the differences and similarities of customers' perceptions and company's expectations.

Biographie de l'auteur

Karina Petrova,Anastasiya Bochkareva, IBM: Studied International Business Management at Mälardalen University, Sweden. Bachelor degree in Business Administration and Bachelor degree in National Economy, Västerås.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843353441
ISBN 13 
9783843353441
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
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