Feasibility Study - Marketing, Financial and Operational Analysis: Private University Establishment: Global Context - Couverture souple

Habib, Dr. Mamun; Chamnong Jungthirapanich, Dr.

 
9783843354790: Feasibility Study - Marketing, Financial and Operational Analysis: Private University Establishment: Global Context
Couverture souple
ISBN 10 : 3843354790 ISBN 13 : 9783843354790
Editeur : LAP Lambert Academic Publishing, 2011

Synopsis

This book is conducted to meet the purpose of studying the possibility of establishing a private university from global context.In order to make sure that a private university can survive and produce the desired outcomes, feasibility study must be conducted as it is a way to analyze data,information, situation, objectives and calculate system performance.This study focuses on three main considerations - marketing research, financial analysis and operational analysis. A research was conducted with well-designed survey questionnaire,as research tool with 132 respondents as sampling population, focused on their personal judgments in respect of higher education from Global context. All data from questionnaires have been analyzed by SPSS. Another main consideration is the financial analysis by the calculation of a university system performance, according to Churchman's formula; the system performance was efficient, which would help in decision making to invest or establish a private university.This book emphasized the world wide situation of private higher education, role of private higher education and accreditation process in USA, Europe, Asia as well as Bangladesh.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Dr.Mamun is working as Assist.Prof.at Business Administration in American International University-Bangladesh(AIUB).He accomplished Ph.D and M.S with outstanding performance from Assumption University,Thailand.His B.Sc.Engg.in EEE,BUET from Bangladesh. Dr.Chamnong is working as Associate Dean at Graduate School of IT,Assumption University,Thailand.

Dr.Mamun is working as Assist.Prof.at Business Administration in American International University-Bangladesh(AIUB).He accomplished Ph.D and M.S with outstanding performance from Assumption University,Thailand.His B.Sc.Engg.in EEE,BUET from Bangladesh. Dr.Chamnong is working as Associate Dean at Graduate School of IT,Assumption University,Thailand.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3843354790
ISBN 13 
9783843354790
Reliure
Broché
Nombre de pages
132
Coordonnées du fabricant
non disponible
Personne responsable
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