Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing bottled water - Couverture souple

Thorsteinsson, Gísli; Page, Tom

 
9783843358224: Can Water Become More Appealing Through Enhanced Design and Marketing?: Research on Designing and Marketing bottled water
Couverture souple
ISBN 10 : 3843358222 ISBN 13 : 9783843358224
Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

Most research on the bottled water industry only addresses environmental or quality issues. This research, however, examines how tap water can be made more appealing to consumers. It, furthermore, explores in detail why consumers favour bottled water over tap water and why consumers choose certain brands of bottled water over others? Finding answers to these questions enables strategies to be formulated to make tap water more appealing through design and marketing.

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À propos des auteurs

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843358222
ISBN 13 
9783843358224
Reliure
Broché
Nombre de pages
76
Coordonnées du fabricant
non disponible
Personne responsable
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