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Redesigning The Design Process: A Move Towards More Business-Oriented Thinking: A Case For An Indian Design Company - Couverture souple

Ford, Edward

 
9783843358576: Redesigning The Design Process: A Move Towards More Business-Oriented Thinking: A Case For An Indian Design Company
Couverture souple
ISBN 10 : 3843358575 ISBN 13 : 9783843358576
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

The role of design is becoming increasingly important in business and research has shown the positive impact design can have on company performance. Furthermore, as competition intensifies and product life-cycles shorten, there is a greater need for new and innovative products and services. In line with this increase in demand for innovation, there has also been an increase in demand for consulting services that can provide expertise and a fresh perspective. One such company who have noted this trend is Elephant Strategy + Design, one of India's largest design companies. Based on the above, it is the objective of this book to arrive at a design innovation model that will allow companies to help better understand their client and their business environment, to then lead to innovative design solutions, and ultimately business opportunities, through design and design thinking. This book employs an abductive methodology whereby theoretical framework, empirical fieldwork, and case analysis evolve simultaneously as this approach is suitable when developing new models and theories. The empirical fieldwork was conducted over a two month period at Elephant in India.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The role of design is becoming increasingly important in business and research has shown the positive impact design can have on company performance. Furthermore, as competition intensifies and product life-cycles shorten, there is a greater need for new and innovative products and services. In line with this increase in demand for innovation, there has also been an increase in demand for consulting services that can provide expertise and a fresh perspective. One such company who have noted this trend is Elephant Strategy + Design, one of India's largest design companies. Based on the above, it is the objective of this book to arrive at a design innovation model that will allow companies to help better understand their client and their business environment, to then lead to innovative design solutions, and ultimately business opportunities, through design and design thinking. This book employs an abductive methodology whereby theoretical framework, empirical fieldwork, and case analysis evolve simultaneously as this approach is suitable when developing new models and theories. The empirical fieldwork was conducted over a two month period at Elephant in India.

Biographie de l'auteur

BA, MSc: Studied International Business at the Helsinki School of Economics, now Aalto University School of Economics, Finland (MSc), and Economics at the University of Leeds (BA), UK. His interests and experience lie within the fields of marketing, management, entrepreneurship, and in particular innovation and design.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843358575
ISBN 13 
9783843358576
Reliure
Broché
Nombre de pages
96
Coordonnées du fabricant
non disponible
Personne responsable
non disponible