STRATEGIES TO IMPROVE BUSINESS SUCCESS: GLOBAL RESEARCH OF SELECTED INDUSTRIES - Couverture souple

Dayan, Oren

 
9783843361286: STRATEGIES TO IMPROVE BUSINESS SUCCESS: GLOBAL RESEARCH OF SELECTED INDUSTRIES
Couverture souple
ISBN 10 : 3843361282 ISBN 13 : 9783843361286
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

Successful economies are dependent on successful industries. This book explores how business success could be improved by looking at three global industries, namely the motorcar, high-technology (IT)and food manufacturing industries. These industries are vital to growing the economies of countries. The book asserts that the high performance model offered by P. Kotler can be applied to improve the business success (increased sales growth and CRM effectiveness) of these industries. The study therefore explores the influence of process variables (launching strategies), resources management (the management of labour, materials, machines, IT and energy) and organisational variables (TQM and the organisational culture) on business success of the firms that constitute these industries. The study made a significant contribution towards identifying a theoretical model to improve the business success of the motorcar, high-technology (IT) and food manufacturing industries. The study showed that various combinations of product launching strategies as well as organisational variables are important ingredients to achieve increased sales growth and CRM effectiveness.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Successful economies are dependent on successful industries. This book explores how business success could be improved by looking at three global industries, namely the motorcar, high-technology (IT)and food manufacturing industries. These industries are vital to growing the economies of countries. The book asserts that the high performance model offered by P. Kotler can be applied to improve the business success (increased sales growth and CRM effectiveness) of these industries. The study therefore explores the influence of process variables (launching strategies), resources management (the management of labour, materials, machines, IT and energy) and organisational variables (TQM and the organisational culture) on business success of the firms that constitute these industries. The study made a significant contribution towards identifying a theoretical model to improve the business success of the motorcar, high-technology (IT) and food manufacturing industries. The study showed that various combinations of product launching strategies as well as organisational variables are important ingredients to achieve increased sales growth and CRM effectiveness.

Biographie de l'auteur

Oren Dayan (PhD) is a lecturer and researcher in marketing at Nelson Mandela Metropolitan University - Port Elizabeth. He arrived to South Africa from Israel in 2009, where he held positions of major responsibility in business as a Marketing Director. Dr. Dayan is an expert in the fields: Online Marketing and Branding decisions.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843361282
ISBN 13 
9783843361286
Reliure
Broché
Nombre de pages
424
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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