Articles liés à SOCIAL MARKETING STRATEGY FOR NUTRITION COMMUNICATION:...

SOCIAL MARKETING STRATEGY FOR NUTRITION COMMUNICATION: TO IMPROVE IRON NUTRITIONAL STATUS - Couverture souple

Kola, Dr. Manjula

 
9783843364225: SOCIAL MARKETING STRATEGY FOR NUTRITION COMMUNICATION: TO IMPROVE IRON NUTRITIONAL STATUS
Couverture souple
ISBN 10 : 3843364222 ISBN 13 : 9783843364225
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

Nutrition education has gone through its own development process and a dramatic change has occurred in the definition as well as in the process of nutrition education. Nutrition education/Communication has been heavily influenced in recent years by theories and models of health behaviour change. There has been a move away from medical models of educating to the use of a range of strong communication channels and the use of integrated approaches by involving the community and advocating marketing principles for nutrition communication. Such an innovative approach is Social Marketing, an efficient communication strategy. Social marketing, as a concept, has currently influenced nutrition education /communication work to a very great extent. It has been utilized in good number of successful programmes worldwide aimed at improving health and nutritional status of communities. This book,therefore provided theoretical frameworks and Social marketing action plan, especially useful to nutrition and health professionals, Public health workers,NGO's, Research scholars and policy makers working with nutrition communication strategies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Nutrition education has gone through its own development process and a dramatic change has occurred in the definition as well as in the process of nutrition education. Nutrition education/Communication has been heavily influenced in recent years by theories and models of health behaviour change. There has been a move away from medical models of educating to the use of a range of strong communication channels and the use of integrated approaches by involving the community and advocating marketing principles for nutrition communication. Such an innovative approach is Social Marketing, an efficient communication strategy. Social marketing, as a concept, has currently influenced nutrition education /communication work to a very great extent. It has been utilized in good number of successful programmes worldwide aimed at improving health and nutritional status of communities. This book,therefore provided theoretical frameworks and Social marketing action plan, especially useful to nutrition and health professionals, Public health workers,NGO's, Research scholars and policy makers working with nutrition communication strategies.

Biographie de l'auteur

Dr. Manjula Kola, M.Sc, Phd is Assistant professor in Dept of Home science,S.V.University,Tirupati,India. She has been teaching for Food Technology, Food science, Nutrition and Dietetics for Post graduates. She has presented papers at National and International seminars and workshops. She has more than 14 years of research and teaching experience.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843364222
ISBN 13 
9783843364225
Reliure
Broché
Nombre de pages
292
Coordonnées du fabricant
non disponible
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