Sustainable Competitive Strategies: Strategic Management for Household Consumer Durables in India - Study of Cost and Differentiation - Couverture souple

Munjal, Alka

 
9783843364751: Sustainable Competitive Strategies: Strategic Management for Household Consumer Durables in India - Study of Cost and Differentiation
Couverture souple
ISBN 10 : 3843364753 ISBN 13 : 9783843364751
Editeur : LAP Lambert Academic Publishing, 2013

Synopsis

The real war of strategic Management for WAR goods in India: The main issue in corporate decision making comes in terms of choosing cost advantage or differentiation as a corporate strategy. Six companies in household consumer durables operating in India across three product lines (washing machines, air conditioners and refrigerators) have been studied to see how they strategize their product policies, expansion, pricing, supply chain etc. Based on dealer surveys and interviews of company executives, competitors, customers and community, the truth about the strategies in vogue in an emerging market (India) by MNC's and Indian companies are put in sharp focus.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Prof (Dr.) ALKA MUNJAL Director Academics at AUUP, India. She has her Ph.D from Jamia in Strategic Management and has also done MBA-Finance. Experience of 18 years in Academics & 7 years in Industry. National expert for CSR by UNIDO in 2008, Young teachers career award 1998, 27 cases and papers published, conducted 50+ MDPs in Finance and strategy.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2013
Langue
anglais
ISBN 10 
3843364753
ISBN 13 
9783843364751
Reliure
Broché
Nombre de pages
536
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne