Innovation and Marketing of Fast Moving Consumer Goods: The Art and Technology of Premium packaging techniques - Couverture souple

Thorsteinsson, Gísli; Page, Tom

Couverture souple

ISBN 10 : 3843366489 ISBN 13 : 9783843366489

Editeur : LAP Lambert Academic Publishing, 2010

Synopsis

This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?

A propos du livre

À propos des auteurs

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

Gisli is an Assistant Professor at The University Iceland. His main research area concern using Virtual Reality Learning Environments for idea generation. Gisli is one of the originators of the pedagogy of the new Icelandic subject area of Innovation. He has written numerous articles on Innovation Education and published several textbooks.

Détails de l'édition

• Éditeur: LAP Lambert Academic Publishing
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 3843366489
• ISBN 13: 9783843366489
• Reliure: Broché
• Nombre de pages: 64
• Coordonnées du fabricant: non disponible
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