Business Opportunities for Micro Irrigation System: Business Opportunities for Micro Irrigation System (MIS) in Saurashtra region of Gujarat - Couverture souple

Barad, Dipak; Pundir, R. S.

 
9783843368230: Business Opportunities for Micro Irrigation System: Business Opportunities for Micro Irrigation System (MIS) in Saurashtra region of Gujarat
Couverture souple
ISBN 10 : 3843368236 ISBN 13 : 9783843368230
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

The present study encompasses different Micro irrigation systems with focus on drip and sprinkler. Dealers of all Micro irrigation companies in four potential districts of Saurashtra i.e. Amreli, Bhavnagar, Junagadh and Rajkot were surveyed for data collection. Dealer’s perception about MIS, different MIS players, farmers and business were studied. As for the key findings, the average sale by dealer was found highest in Jain irrigation which was Rs.163 lac covering 248 ha. Parixit had good number of dealers along with distribution network, which covered 22% of total dealers present. Some 34% of the dealers preferred good quality of the products & service provided by the company. Netafim provided 50% contribution to the dealer for conducting various promotional schemes. On the whole, the study brought to the fore that opportunities lie in the area of Rajkot and Amreli districts. Netafim is the major competitor in drip irrigation and Parixit is the major competitor in sprinkler irrigation. Overall Netafim, Parixit and Jain are top three MIS players in four districts. Netafim is top in sales, area covered and promotional activities apart from providing best services to the dealers.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The present study encompasses different Micro irrigation systems with focus on drip and sprinkler. Dealers of all Micro irrigation companies in four potential districts of Saurashtra i.e. Amreli, Bhavnagar, Junagadh and Rajkot were surveyed for data collection. Dealer’s perception about MIS, different MIS players, farmers and business were studied. As for the key findings, the average sale by dealer was found highest in Jain irrigation which was Rs.163 lac covering 248 ha. Parixit had good number of dealers along with distribution network, which covered 22% of total dealers present. Some 34% of the dealers preferred good quality of the products & service provided by the company. Netafim provided 50% contribution to the dealer for conducting various promotional schemes. On the whole, the study brought to the fore that opportunities lie in the area of Rajkot and Amreli districts. Netafim is the major competitor in drip irrigation and Parixit is the major competitor in sprinkler irrigation. Overall Netafim, Parixit and Jain are top three MIS players in four districts. Netafim is top in sales, area covered and promotional activities apart from providing best services to the dealers.

Biographie de l'auteur

Er. Dipak Barad has obtained his Master Degree-MBA (International Agribusiness) in 2011 from Anand Agricultural University, Anand, Gujarat. His field of area is Agricultural Engineering. Currently he is working as a Technical Assistant in college of Agricultural Engineering & Technology, Junagadh Agricultural University, Junagadh, Gujarat.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3843368236
ISBN 13 
9783843368230
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
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