Internal Marketing and Strategy Implementation: The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations - Couverture souple

Nikbin, Davoud

 
9783843370110: Internal Marketing and Strategy Implementation: The impact of Internal Marketing Practices on Employees Satisfaction and Commitment in Implementing Firms Strategic Orientations
Couverture souple
ISBN 10 : 3843370117 ISBN 13 : 9783843370110
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The importance of internal marketing has become one of the main concerns for many organizations, especially in service sector. The major aim of internal marketing is to ensure that employees feel that management cares about their needs, thus, successful application of internal marketing practices will then translate into positive employee attitudes toward their work which will further facilitates superior performance of the firm.

Biographie de l'auteur

Davoud Nikbin is currently a PhD student at Universiti Sains Malaysia. After completing his undergraduate studies in Iran, he joined Universiti Sains Malaysia for MBA programme. As a researcher he has been active in publication and has published numerous papers in international journals as well as conference proceedings.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843370117
ISBN 13 
9783843370110
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
non disponible
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