The Effect of Geographic Definition on Market Share: The Market Definition - Couverture souple

Mansilla, Carlos Alfredo

 
9783843370424: The Effect of Geographic Definition on Market Share: The Market Definition
Couverture souple
ISBN 10 : 3843370427 ISBN 13 : 9783843370424
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Geographic market definition has become increasingly important in many industries. This is due not only to its managerial implications, but also because of its importance in antitrust policy. The effect of different geographic definitions on market share and the systematic differences among them is the major focus of this research. The analysis is conducted at the store-level on five geographic market definitions, in seventeen metropolitan areas, for two large retail grocery chains. Market share is measured on two dimensions. One measure is sales per week for each store. The second measure is square feet of selling area for each store. The sample consists of 11,420 supermarkets from the 1997 Trade Dimensions database.

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Présentation de l'éditeur

Geographic market definition has become increasingly important in many industries. This is due not only to its managerial implications, but also because of its importance in antitrust policy. The effect of different geographic definitions on market share and the systematic differences among them is the major focus of this research. The analysis is conducted at the store-level on five geographic market definitions, in seventeen metropolitan areas, for two large retail grocery chains. Market share is measured on two dimensions. One measure is sales per week for each store. The second measure is square feet of selling area for each store. The sample consists of 11,420 supermarkets from the 1997 Trade Dimensions database.

Biographie de l'auteur

Carlos Alfredo Mansilla M. Colombian Marketing Professor Phd Tulane University 2004 Master of Management, Marketing 1999 MBA 1983 Xavier University Former Manager of b. Braun And Revlon Professor at Andes University Marketing

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3843370427
ISBN 13 
9783843370424
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
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