Articles liés à Ethnographic Research with the Elderly to Identify...

Ethnographic Research with the Elderly to Identify Packaging Concerns - Couverture souple

Wieland, Aliena; Shekar, Aruna

 
9783843374064: Ethnographic Research with the Elderly to Identify Packaging Concerns
Couverture souple
ISBN 10 : 3843374066 ISBN 13 : 9783843374064
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

It is thought that one of the best ways to gain information for the development of new products, and potentially the adaptation of older ones, is through the use of ethnographic research during the development and research phase. The world’s population is ageing and it has therefore become necessary to consider elderly people more in the development of new products, particularly where research suggests they are encountering difficulties with grocery packaging, for example. Product developers need to find solutions to these problems. The ethnographic research used in this study has been valuable in finding out what the problems are that elderly people are experiencing, how they are overcoming or getting around these problems, as well as what could potentially be done to develop appropriate solutions. It was found that elderly people are having difficulties with more traditional styles of packaging, such as glass bottles, jars and aluminium cans, as well as some newer packaging types including ring-pull tin cans and freshness seals on milk bottles.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

It is thought that one of the best ways to gain information for the development of new products, and potentially the adaptation of older ones, is through the use of ethnographic research during the development and research phase. The world’s population is ageing and it has therefore become necessary to consider elderly people more in the development of new products, particularly where research suggests they are encountering difficulties with grocery packaging, for example. Product developers need to find solutions to these problems. The ethnographic research used in this study has been valuable in finding out what the problems are that elderly people are experiencing, how they are overcoming or getting around these problems, as well as what could potentially be done to develop appropriate solutions. It was found that elderly people are having difficulties with more traditional styles of packaging, such as glass bottles, jars and aluminium cans, as well as some newer packaging types including ring-pull tin cans and freshness seals on milk bottles.

Biographie de l'auteur

Aliena Wieland was born in Germany in 1985, and is fluent in both German and English. As a child she moved to New Zealand in 1990 where she has resided since. Aliena completed her Bachelors of Engineering (BE) in 2009 and graduated in 2010 with honours. Aliena is a very practical and hands on person who enjoyed helping people solve their problems.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3843374066
ISBN 13 
9783843374064
Reliure
Broché
Nombre de pages
172
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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