Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore - Couverture souple

Han, Lindy; Wee Benjamin Lum, Aaron; Shaochun, Chen

 
9783843374934: Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore
Couverture souple
ISBN 10 : 3843374937 ISBN 13 : 9783843374934
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? have the greatest positive effect on the respective aspects of rice brand perception.

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Présentation de l'éditeur

A data analysis supports our observations of the impact of colours, words and images on brand rice perception. This research ultimately indicates that the impact of brand rice perception will lead to higher consumer preference. The results of our experiment indicates that the use of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? have the greatest positive effect on the respective aspects of rice brand perception.

Biographie de l'auteur

We did this research report as second year Business students in Nanyang Business School, Singapore, under the guidance of Prof. Khoo Hong Meng.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843374937
ISBN 13 
9783843374934
Reliure
Broché
Nombre de pages
68
Coordonnées du fabricant
non disponible
Personne responsable
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