The Emerging Market Clearing Practice in Ethiopia: The Case of Boutiques in Arada Sub-City: Addis Ababa - Couverture souple

Mustefa, Fuad

 
9783843378826: The Emerging Market Clearing Practice in Ethiopia: The Case of Boutiques in Arada Sub-City: Addis Ababa
Couverture souple
ISBN 10 : 3843378827 ISBN 13 : 9783843378826
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

Using a single method of marketing strategy is very difficult in the present market condition because, the competition is stiff; the development of new fashions is very fast; emergence of new technology and the varying preference of customers make the marketing activity very tricky. Especially in the apparel store perishability and seasonality of fashionable clothes have increased due to the different innovation in the design of cloths, the stripes, the color and style. Clearance sales strategy is currently practiced in Ethiopia especially in the boutiques, but these areas are not well studied by scholars of the country.Because of its dynamic nature of price change and customer preference, managers face a problem of how to sell the product to reduce the inventory of unsold items and outdated fashions.This book provides insight about the reason of applying clearance sales; the customer behavior towards clearance price; the relationship between clearance sales and sales volume and the genuineness of the price cut. The study should help professionals in this field and also the different marketers and others who want to further study this area.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Using a single method of marketing strategy is very difficult in the present market condition because, the competition is stiff; the development of new fashions is very fast; emergence of new technology and the varying preference of customers make the marketing activity very tricky. Especially in the apparel store perishability and seasonality of fashionable clothes have increased due to the different innovation in the design of cloths, the stripes, the color and style. Clearance sales strategy is currently practiced in Ethiopia especially in the boutiques, but these areas are not well studied by scholars of the country.Because of its dynamic nature of price change and customer preference, managers face a problem of how to sell the product to reduce the inventory of unsold items and outdated fashions.This book provides insight about the reason of applying clearance sales; the customer behavior towards clearance price; the relationship between clearance sales and sales volume and the genuineness of the price cut. The study should help professionals in this field and also the different marketers and others who want to further study this area.

Biographie de l'auteur

Fuad Mustefa A.is an academician; studied MBA at Addis Ababa University and BA in Management at Arba Minch University. Lecturer at Arba Minch University since 2007, Arba Minch.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843378827
ISBN 13 
9783843378826
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
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