Contemporary Patterns of Communication: The case of video-interaction on YouTube - Couverture souple

Adami, Elisabetta

 
9783843381260: Contemporary Patterns of Communication: The case of video-interaction on YouTube
Couverture souple
ISBN 10 : 3843381267 ISBN 13 : 9783843381260
Editeur : LAP LAMBERT Academic Publishing, 2010

Synopsis

The book offers a social semiotic take on contemporary communication, by providing a thorough description of video-interaction, a new form of communication started on YouTube thanks to the introduction of the 'Video Response' option. A multimodal analysis of over 2,000 videos responding to one another explores the affordances of the medium and the way these are used creatively in the interactants' practices. It highlights how, in contemporary sign-making practices, traditional patterns of coherence are often disregarded and successful communication is driven by new principles, as the result of representations produced through the selection, copy-and-paste and recontextualization of other texts. The book offers insights to those interested in communication, language and semiotics. At an empirical level, its original contribution consists in providing a description of a new form of communication. At a theoretical level, it highlights the inadequacies of traditional theories to the description of contemporary forms of communication and points to new analytical tools that seem more apt to the task.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The book offers a social semiotic take on contemporary communication, by providing a thorough description of video-interaction, a new form of communication started on YouTube thanks to the introduction of the 'Video Response' option. A multimodal analysis of over 2,000 videos responding to one another explores the affordances of the medium and the way these are used creatively in the interactants' practices. It highlights how, in contemporary sign-making practices, traditional patterns of coherence are often disregarded and successful communication is driven by new principles, as the result of representations produced through the selection, copy-and-paste and recontextualization of other texts. The book offers insights to those interested in communication, language and semiotics. At an empirical level, its original contribution consists in providing a description of a new form of communication. At a theoretical level, it highlights the inadequacies of traditional theories to the description of contemporary forms of communication and points to new analytical tools that seem more apt to the task.

Biographie de l'auteur

Elisabetta has a PhD in English Studies and is currently Adjunct Professor of English Language at the Faculty of Medicine and Surgery, University of Verona, Italy. Her publications and research interests focus mainly on communication, language and sign-making in digital environments.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2010
Langue
anglais
ISBN 10 
3843381267
ISBN 13 
9783843381260
Reliure
Broché
Nombre de pages
268
Coordonnées du fabricant
non disponible
Personne responsable
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