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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya - Couverture souple

Jepkoech, Tracy; M. Wanjohi, Anthony

 
9783843385558: Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Couverture souple
ISBN 10 : 3843385556 ISBN 13 : 9783843385558
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.

Biographie de l'auteur

-- Jepkoech studied graphic design at the University of Nairobi. She is currently working as a creative designer at the Standard Media Group in Kenya. -- Wanjohi holds post graduate diplomas in education and project management. He is currently serving as a Director of Research with Kenya Projects Organization (KENPRO) in Kenya.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3843385556
ISBN 13 
9783843385558
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
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