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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya - Couverture souple
Synopsis
Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.
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Présentation de l'éditeur
Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.
Biographie de l'auteur
-- Jepkoech studied graphic design at the University of Nairobi. She is currently working as a creative designer at the Standard Media Group in Kenya. -- Wanjohi holds post graduate diplomas in education and project management. He is currently serving as a Director of Research with Kenya Projects Organization (KENPRO) in Kenya.
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- ÉditeurLAP LAMBERT Academic Publishing
- Date d'édition2011
- ISBN 10 3843385556
- ISBN 13 9783843385558
- ReliureBroché
- Langueanglais
- Nombre de pages64
- Coordonnées du fabricantnon disponible
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Graphic Design and Marketing: The Existing Link
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
Couverture souple
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Jepkoech Tracy-- Jepkoech studied graphic design at the University of Nairobi. She is currently working as a creative designer at the Standard Media Group in Kenya. -- Wanjohi holds post graduate diplomas in education and project. N° de réf. du vendeur 5468397
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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
Couverture souple
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Graphic Design and Marketing The Existing Link The Role of Graphic Design in Enhancing Effective Marketing A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Edité par
LAP Lambert Academic Publishing, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
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Graphic Design and Marketing The Existing Link The Role of Graphic Design in Enhancing Effective Marketing A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Edité par
LAP Lambert Academic Publishing, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
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LAP LAMBERT Academic Publishing 2011-01-06, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
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Graphic Design and Marketing: The Existing Link : The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study. N° de réf. du vendeur 9783843385558
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Graphic Design and Marketing: The Existing Link
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LAP LAMBERT Academic Publishing Jan 2011, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study. 64 pp. Englisch. N° de réf. du vendeur 9783843385558
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Graphic Design and Marketing: The Existing Link
Edité par
LAP LAMBERT Academic Publishing Jan 2011, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
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Taschenbuch. Etat : Neu. Neuware -Graphic design is a creative process which can be instrumental in enhancing effective marketing of services. It is applied to products of company identity like logos, colors, packaging and text. This study examined the role of graphic design in enhancing effective marketing of services in a selected safari lodge in Rift Valley in Kenya. The study employed the case study design settling on Soi Safari Lodge situated at the shores of Lake Baringo in the Great Rift Valley. This design was found appropriate as it allows a thorough, meticulous and systematic data collection on the research problem. It also gives a deep understanding of the issues. (Yin, 1994). Data were collected with the help of interview and questionnare methods and analysed using quantitative and qualitative approaches. The study revealed that graphic design application in corporate identity, packaging, advertising and photography had not been been adequately utilized in marketing of services. Key players in tourism industry, creative designers and students of sales and marketing are hoped to gain more insights drawn from the findings of this study.Books on Demand GmbH, Überseering 33, 22297 Hamburg 64 pp. Englisch. N° de réf. du vendeur 9783843385558
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Graphic Design and Marketing: The Existing Link: The Role of Graphic Design in Enhancing Effective Marketing: A Case Study of One Safari Lodge in Rift Valley Part of Kenya
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3843385556
ISBN 13 : 9783843385558
Neuf
Couverture souple
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