Comparative Analysis in Retail: Customer and Price Mapping Methods - Couverture souple

Khan, Mudassir Hayat

 
9783844305838: Comparative Analysis in Retail: Customer and Price Mapping Methods
Couverture souple
ISBN 10 : 3844305831 ISBN 13 : 9783844305838
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer mapping and price mapping of both stores. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. The book should be especially useful to the professionals and students from marketing field and particularly those having interest in retail sector or attached to retail sector in any way.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Indian Retail Industry is growing at a fast pace. For last few years Big Bazaar, the leader in retail sector in India had not faced any major competition. But with launch of More Hyper store by Aditya Birla Group in North India it has got strong competitor. As the retail sector in India has a lot of scope for growth in coming years, a lot of new players are entering the market big time. The Book gives an insight into the proactive approach adopted at store level in Big Bazaar to face the competition. It gives a deep insight into the methods and techniques adopted by managers at store level to analyse the competitor,its strengths and weaknesses and that of their own store to tackle the competition. The analysis is based on customer mapping and price mapping of both stores. The analysis should help to throw some light on the competition in retail sector in India and the problems and challenges faced by the big retailers in attracting customers to their stores. The book should be especially useful to the professionals and students from marketing field and particularly those having interest in retail sector or attached to retail sector in any way.

Biographie de l'auteur

Mudassir Hayat Khan,MBA,M.A:Studied German at Jawaharlal University,MBA Marketing at University of Allahabad,Management Trainee at Future Group Retail.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844305831
ISBN 13 
9783844305838
Reliure
Broché
Nombre de pages
56
Coordonnées du fabricant
non disponible
Personne responsable
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