Innovative Entry Strategy Makes You Go Further: Creating an Entry Strategy Based on the Combination of Porter's Five Forces and the Blue Ocean Strategy for a Pizza Restaurant - Couverture souple

Chen, Lotus Hepeng

 
9783844306316: Innovative Entry Strategy Makes You Go Further: Creating an Entry Strategy Based on the Combination of Porter's Five Forces and the Blue Ocean Strategy for a Pizza Restaurant
Couverture souple
ISBN 10 : 3844306315 ISBN 13 : 9783844306316
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.

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Présentation de l'éditeur

The Chinese pizza restaurant market is experiencing a rapid growth and to entrepreneurs it represents exciting business opportunities. In order to explore the opportunities of competing on this market, this thesis applied two existing theories: Porter's Five Forces (PFF, Porter, 1980) and the Blue Ocean Strategy (BOS, Kim and Mauborgne, 2005) to understand the Chinese pizza restaurant market and create an innovative entry strategy for a pizza restaurant---ABFPR. The purpose of the thesis was to see if a combination of PFF and the BOS was useful for providing an analytical framework to create an entry strategy for ABFPR. Both qualitative and quantitative methods were utilized in this study. The findings indicated that PFF can help with providing an analytical framework of the Chinese pizza restaurant market, and the BOS can help creating differentiated value offerings in order to address the competition related challenges revealed during Porter's analysis. The results are relevant to entrepreneurs who are interested in opening restaurants in the Chinese pizza restaurant market and the model can benefit the entrepreneurs to exploit and develop the Chinese pizza restaurant market.

Biographie de l'auteur

25 year-old, employed at Siemens Wind Power, graduated from Copenhagen Business School in MSc in Economics and Business Administration?Management of Innovation and Business Development in 2010. She came to study in Denmark in 2002, and has been Chairman of the ACSSD. She likes music, art and plays piano. She is multi-culture and speaks 3 languages.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844306315
ISBN 13 
9783844306316
Reliure
Broché
Nombre de pages
108
Coordonnées du fabricant
non disponible
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