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Mobile-Internet 2.0 Business Models: How Social Applications create, delivery, and appropriate value - Couverture souple
Synopsis
The increasing convergence between Web and Mobile technologies and the consolidation of the Web 2.0 and Mobile 2.0 phenomena, particularly regarding services that allow or facilitate social interactions ? the so-called Social Applications - are undisputed facts. However, the knowledge about the business models of these services is still incipient. News reports and academic sources question the viability of these business models, while at the same time Social Applications like Facebook and Twitter prosper in terms of number of users and financial investments. Some even argue this can be the 2.0 version of the dot-com bubble. This book presents an integrated reference framework for analyzing and supporting decision-making concerning Social Application business models. The framework is based on a detailed survey of 322 services and 31 case studies. It consists of a taxonomy model to describe and classify Social Applications, a framework for describing Social Application value sources, an analytical model for analyzing Social Application revenue models, and a classification scheme for analyzing the role of the technology channel in proposing and delivering value.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l'auteur
Marcelo Nogueira Cortimiglia holds a Master's Degree in industrial engineering from the Federal University of Rio Grande do Sul, Brazil, and a Ph.D. in management engineering from the Politecnico di Milano, Italy. His research interests include innovation management, strategic technology management and knowledge management.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Mobile-Internet 2.0 Business Models
Edité par
LAP LAMBERT Academic Publishing Mrz 2011, 2011
ISBN 10 : 3844307664
ISBN 13 : 9783844307665
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The increasing convergence between Web and Mobile technologies and the consolidation of the Web 2.0 and Mobile 2.0 phenomena, particularly regarding services that allow or facilitate social interactions - the so-called Social Applications - are undisputed facts. However, the knowledge about the business models of these services is still incipient. News reports and academic sources question the viability of these business models, while at the same time Social Applications like Facebook and Twitter prosper in terms of number of users and financial investments. Some even argue this can be the 2.0 version of the dot-com bubble. This book presents an integrated reference framework for analyzing and supporting decision-making concerning Social Application business models. The framework is based on a detailed survey of 322 services and 31 case studies. It consists of a taxonomy model to describe and classify Social Applications, a framework for describing Social Application value sources, an analytical model for analyzing Social Application revenue models, and a classification scheme for analyzing the role of the technology channel in proposing and delivering value. 484 pp. Englisch. N° de réf. du vendeur 9783844307665
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EUR 79
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Mobile-Internet 2.0 Business Models
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3844307664
ISBN 13 : 9783844307665
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Nogueira Cortimiglia MarceloMarcelo Nogueira Cortimiglia holds a Master s Degree in industrial engineering from the Federal University of Rio Grande do Sul, Brazil, and a Ph.D. in management engineering from the Politecnico di Mi. N° de réf. du vendeur 5471254
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Mobile-Internet 2.0 Business Models : How Social Applications create, delivery, and appropriate value
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3844307664
ISBN 13 : 9783844307665
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The increasing convergence between Web and Mobile technologies and the consolidation of the Web 2.0 and Mobile 2.0 phenomena, particularly regarding services that allow or facilitate social interactions - the so-called Social Applications - are undisputed facts. However, the knowledge about the business models of these services is still incipient. News reports and academic sources question the viability of these business models, while at the same time Social Applications like Facebook and Twitter prosper in terms of number of users and financial investments. Some even argue this can be the 2.0 version of the dot-com bubble. This book presents an integrated reference framework for analyzing and supporting decision-making concerning Social Application business models. The framework is based on a detailed survey of 322 services and 31 case studies. It consists of a taxonomy model to describe and classify Social Applications, a framework for describing Social Application value sources, an analytical model for analyzing Social Application revenue models, and a classification scheme for analyzing the role of the technology channel in proposing and delivering value. N° de réf. du vendeur 9783844307665
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Mobile-Internet 2.0 Business Models | How Social Applications create, delivery, and appropriate value
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 3844307664
ISBN 13 : 9783844307665
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. Mobile-Internet 2.0 Business Models | How Social Applications create, delivery, and appropriate value | Marcelo Nogueira Cortimiglia | Taschenbuch | 484 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844307665 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 107068963
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Mobile-Internet 2.0 Business Models
Edité par
LAP LAMBERT Academic Publishing Mär 2011, 2011
ISBN 10 : 3844307664
ISBN 13 : 9783844307665
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -The increasing convergence between Web and Mobile technologies and the consolidation of the Web 2.0 and Mobile 2.0 phenomena, particularly regarding services that allow or facilitate social interactions - the so-called Social Applications - are undisputed facts. However, the knowledge about the business models of these services is still incipient. News reports and academic sources question the viability of these business models, while at the same time Social Applications like Facebook and Twitter prosper in terms of number of users and financial investments. Some even argue this can be the 2.0 version of the dot-com bubble. This book presents an integrated reference framework for analyzing and supporting decision-making concerning Social Application business models. The framework is based on a detailed survey of 322 services and 31 case studies. It consists of a taxonomy model to describe and classify Social Applications, a framework for describing Social Application value sources, an analytical model for analyzing Social Application revenue models, and a classification scheme for analyzing the role of the technology channel in proposing and delivering value.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 484 pp. Englisch. N° de réf. du vendeur 9783844307665
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