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Crisis Communication in the Global Arena: Arla and the Cartoon Crisis - Couverture souple

Van Doesum, Wouter

 
9783844308365: Crisis Communication in the Global Arena: Arla and the Cartoon Crisis
Couverture souple
ISBN 10 : 3844308369 ISBN 13 : 9783844308365
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The Cartoon Crisis of 2005 and 2006 provoked an international crisis, where ?freedom of expression' was pitted against ?respect for religious believes'. However, in the midst of this central debate, Arla Foods faced the challenge to communicate with angry stakeholders on all sides. The Danish-Swedish cooperative was thereby involved in one of the most intense crisis situations on record. The crisis showcased the communication challenges during a complex, ambiguous and unpredictable intercultural crisis. This book offers an overview of contemporary crisis communication theory and the ongoing critiques and debates. An in-depth case study of Arla will provide an insight in the multifaceted communication demands the company faced during the Cartoon Crisis. Arla's communication efforts during this crisis are analyzed and measured up against current crisis communication literature, whereafter implications for managers working in international companies are offered, with the goal of providing managers with the tools necessary to make informed communication choices during an intercultural crisis.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The Cartoon Crisis of 2005 and 2006 provoked an international crisis, where ?freedom of expression' was pitted against ?respect for religious believes'. However, in the midst of this central debate, Arla Foods faced the challenge to communicate with angry stakeholders on all sides. The Danish-Swedish cooperative was thereby involved in one of the most intense crisis situations on record. The crisis showcased the communication challenges during a complex, ambiguous and unpredictable intercultural crisis. This book offers an overview of contemporary crisis communication theory and the ongoing critiques and debates. An in-depth case study of Arla will provide an insight in the multifaceted communication demands the company faced during the Cartoon Crisis. Arla's communication efforts during this crisis are analyzed and measured up against current crisis communication literature, whereafter implications for managers working in international companies are offered, with the goal of providing managers with the tools necessary to make informed communication choices during an intercultural crisis.

Biographie de l'auteur

Wouter van Doesum has had a keen interest in international relations and intercultural communication throughout his academic career, cemented by studying in culturally diverse countries such as Denmark, Russia and the Netherlands. He is a graduate from the highly acclaimed Intercultural Management master programme at the Copenhagen Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844308369
ISBN 13 
9783844308365
Reliure
Broché
Nombre de pages
92
Coordonnées du fabricant
non disponible
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