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Perception of Management, Staff and Student towards the HDSAUs: Brand Management Strategies to Positively Enhance the Perception towards the HDSAUs - Couverture souple

Okonga Wabuyabo M., Brigitte

 
9783844310801: Perception of Management, Staff and Student towards the HDSAUs: Brand Management Strategies to Positively Enhance the Perception towards the HDSAUs
Couverture souple
ISBN 10 : 3844310800 ISBN 13 : 9783844310801
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

This book traces the perception of management, staff and students of the Historically Disadvantaged South African Universities (HDSAUs) on these institutions. This perception has been triggered by the impact of the apartheid regime in South Africa over a long time, until the country got independence in 1994. During this regime, the HDSAUs served students of black, Asian and Coloured races, while the Historically Advantaged South African Universities (HASAUs)served students of White race. It is revealed that the HSAUs were well funded with excellent facilities, unlike the HDSAUs. This perception has resulted in most students and employees prefering to study and offer their services, respectively, to HASAUs. The book also gives suggestions from other scholars, researchers and writers as to how this perception can be positively enhanced to enable these institutions to gain competitive advantage over the HASAUs. It is the researcher's conviction and that of the few earlier researchers and scholars, that if good brand management is applied to these institutions, they stand a good chance of gaining competitive advantage.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book traces the perception of management, staff and students of the Historically Disadvantaged South African Universities (HDSAUs) on these institutions. This perception has been triggered by the impact of the apartheid regime in South Africa over a long time, until the country got independence in 1994. During this regime, the HDSAUs served students of black, Asian and Coloured races, while the Historically Advantaged South African Universities (HASAUs)served students of White race. It is revealed that the HSAUs were well funded with excellent facilities, unlike the HDSAUs. This perception has resulted in most students and employees prefering to study and offer their services, respectively, to HASAUs. The book also gives suggestions from other scholars, researchers and writers as to how this perception can be positively enhanced to enable these institutions to gain competitive advantage over the HASAUs. It is the researcher's conviction and that of the few earlier researchers and scholars, that if good brand management is applied to these institutions, they stand a good chance of gaining competitive advantage.

Biographie de l'auteur

Mrs. Okonga Brigitte Wabuyabo M. PhD student (Business Management), (University of Zululand)- South Africa; MBA (UON)and Bed, (Moi University)- Kenya. Part time Lecturer at University of Zululand (S.A.) and Moi University, CUEA and Marist International College (Kenya). Educator (TSC-Kenya)for over 16 years.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844310800
ISBN 13 
9783844310801
Reliure
Broché
Nombre de pages
84
Coordonnées du fabricant
non disponible
Personne responsable
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