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Controversial Mega-Events and the Sponsor's Image: The Affect of the 2008 Olympic Games on its Sponsor's Social Image - Couverture souple

De Ruijter, Florence S.

 
9783844310887: Controversial Mega-Events and the Sponsor's Image: The Affect of the 2008 Olympic Games on its Sponsor's Social Image
Couverture souple
ISBN 10 : 3844310886 ISBN 13 : 9783844310887
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

How do controversial mega-events affect the social image of its sponsors? This is the main question considered in this book. The research attempts to respond to this question as fully as possible. Therefore, several theoretical research streams are being discussed, such as corporate social responsibility (CSR), corporate image, sport sponsorship, and social risk. It is concluded that the finding are opposing the expectations. This research proves that negative publicity surrounding a mega-event regarding human rights abuses which are not related to the sport event do not damage the sponsor's image.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

How do controversial mega-events affect the social image of its sponsors? This is the main question considered in this book. The research attempts to respond to this question as fully as possible. Therefore, several theoretical research streams are being discussed, such as corporate social responsibility (CSR), corporate image, sport sponsorship, and social risk. It is concluded that the finding are opposing the expectations. This research proves that negative publicity surrounding a mega-event regarding human rights abuses which are not related to the sport event do not damage the sponsor's image.

Biographie de l'auteur

Florence S. de Ruijter studied Intercultural Management at the Business School of Copenhagen. Her interest for events, sports, and branding together with the media attention for human rights violations during the run-up to the 2008 Olympics in China developed into an interesting subject for her master thesis.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844310886
ISBN 13 
9783844310887
Reliure
Broché
Nombre de pages
104
Coordonnées du fabricant
non disponible
Personne responsable
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