Articles liés à Corporate Social Responsibility and Competitive Advantage:...

Corporate Social Responsibility and Competitive Advantage: Consumer perceptions of corporate social responsibility practices - Couverture souple

U?URLAR, Nesibe P?nar

 
9783844311495: Corporate Social Responsibility and Competitive Advantage: Consumer perceptions of corporate social responsibility practices
Couverture souple
ISBN 10 : 3844311491 ISBN 13 : 9783844311495
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

What does corporate social responsibility (CSR) cover? How should firms approach CSR and what should they take into consideration while developing their CSR policies? How do stakeholders relate to CSR and what could be expected from CSR practices? In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR's theoretical development with the market's perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers' evaluations of a company vary with respect to different dimensions of CSR that the company adopts.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

What does corporate social responsibility (CSR) cover? How should firms approach CSR and what should they take into consideration while developing their CSR policies? How do stakeholders relate to CSR and what could be expected from CSR practices? In the light of increasing debates on CSR both in business and in civil environments, this book aims to handle CSR issues within its theoretical framework and points out the practical implications of CSR. It integrates CSR's theoretical development with the market's perception of CSR. In doing so, strategic role of CSR is questioned. This work is particularly concerned with presenting competitive advantages that CSR can provide to companies. In this context, an experimental research was designed for consumers to examine their evaluations of various CSR practices of firms. Results demonstrate that consumers' evaluations of a company vary with respect to different dimensions of CSR that the company adopts.

Biographie de l'auteur

Nesibe Pinar Ugurlar holds a Bachelor?s in Business Administration and an MBA from Dokuz Eylul University. She is currently studying her second Master?s in Social Psychology at Ege University and working as a research assistant at Gediz University, Department of Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844311491
ISBN 13 
9783844311495
Reliure
Broché
Nombre de pages
184
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne