COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY: Facing the challenge of digital convergence - Couverture souple

Chiaroni, Davide

 
9783844311785: COMPETITIVE STRATEGY DYNAMICS OF OEMs IN THE ICT INDUSTRY: Facing the challenge of digital convergence
Couverture souple
ISBN 10 : 3844311785 ISBN 13 : 9783844311785
Editeur : LAP Lambert Academic Publishing, 2011

Synopsis

Context dynamics in the ICT industry created a new, more ambiguous competitive arena characterised by continuously shifting boundaries. As a consequence, the original equilibrium characterised by vertically integrated companies (and product architectures), and also the 1990s ?alternate? equilibrium of integration and stratification, has been completely broken. A new model of competition for OEMs has been envisioned, characterised by the ?horizontal? competition of specialised players exploiting their competences (and assets) across a number of product segments, even outside the traditional boundaries of the ICT industry, but focusing themselves on a given layer. New competitive strategy dynamics are required by companies to shape the new competitive scenario.

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À propos de l?auteur

Ph.D., Assistant Professor, Politecnico di Milano

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP Lambert Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844311785
ISBN 13 
9783844311785
Reliure
Broché
Nombre de pages
232
Coordonnées du fabricant
non disponible
Personne responsable
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