Articles liés à Brand Innovation in FMCG: Fast Moving Consumer Goods

Brand Innovation in FMCG: Fast Moving Consumer Goods - Couverture souple

Page, Tom; Thorsteinsson, Gisli

 
9783844316117: Brand Innovation in FMCG: Fast Moving Consumer Goods
Couverture souple
ISBN 10 : 3844316116 ISBN 13 : 9783844316117
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The definition of packaging is as follows: ?Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages and all the development and manufacturing processes that are required to create the packaging. In order to develop consistent successful packaging within the competitive and fast moving food and cosmetics market, premium brands must liaise with consumers in order to maintain an optimised brand design for their products.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The definition of packaging is as follows: ?Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages and all the development and manufacturing processes that are required to create the packaging. In order to develop consistent successful packaging within the competitive and fast moving food and cosmetics market, premium brands must liaise with consumers in order to maintain an optimised brand design for their products.

Biographie de l'auteur

Tom Page teaches Electronic Product Design at the Design School at Loughborough University UK. Gisli Thorsteinsson teaches Craft, Design and Technology at Iceland University of Education. Their work has been widely published in the fields of Engineering, Logistics and Product Design research.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844316116
ISBN 13 
9783844316117
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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