Evaluation of Customer Relationship Management of a Growing Industry: Customer Relation Management, SWOT Analysis, Customers Response, Computer Generated Database, Customers Satisfaction Survey - Couverture souple

Siddique, Royeda

 
9783844317879: Evaluation of Customer Relationship Management of a Growing Industry: Customer Relation Management, SWOT Analysis, Customers Response, Computer Generated Database, Customers Satisfaction Survey
Couverture souple
ISBN 10 : 3844317872 ISBN 13 : 9783844317879
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The customer relationship management (CRM) is an organizational system that expands various departments of the business. The goal of CRM is to collect customers? information, gather it in a central storage area, analyze it, and make it available to all departments. This study is a typical example of CRM system of medium level company where it is very challenging to attract customers as well as to meet the compete with similar industry. In this study, CRM analysis including SWOT analysis has been conducted on a renowned industry named BOC Bangladesh Ltd. They are serving in Bangladesh since 1935 with the products of gas, welding, and health care equipments. Their ever-changing requirements are the driving force behind the development of all BOC's products, technologies and support services. But there are some common lacking inside these type of organization like monopoly attitudes towards customers;because they think that customers are bound to come to their organizations and they will not switch to their competitors. The company has a drawback of unavailability of the product and the highly satisfaction level of customer was 8% last year.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The customer relationship management (CRM) is an organizational system that expands various departments of the business. The goal of CRM is to collect customers? information, gather it in a central storage area, analyze it, and make it available to all departments. This study is a typical example of CRM system of medium level company where it is very challenging to attract customers as well as to meet the compete with similar industry. In this study, CRM analysis including SWOT analysis has been conducted on a renowned industry named BOC Bangladesh Ltd. They are serving in Bangladesh since 1935 with the products of gas, welding, and health care equipments. Their ever-changing requirements are the driving force behind the development of all BOC's products, technologies and support services. But there are some common lacking inside these type of organization like monopoly attitudes towards customers;because they think that customers are bound to come to their organizations and they will not switch to their competitors. The company has a drawback of unavailability of the product and the highly satisfaction level of customer was 8% last year.

Biographie de l'auteur

Royeda Siddique is currently a MBA Student in the Department of Business Administration of American International University Bangladesh. She obtained BBA with marketing as Major from the same university in 2008 . Besides, she is building her carrier as a lecturer in Darul Ihsan University, Dhaka Bangladesh since 2009.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
français
ISBN 10 
3844317872
ISBN 13 
9783844317879
Reliure
Broché
Nombre de pages
88
Coordonnées du fabricant
non disponible
Personne responsable
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