Articles liés à Branding Technical Services - a case study on SWECO's...

Branding Technical Services - a case study on SWECO's brand: Branding Technical Services - a case study on SWECO's brand - Couverture souple

Serhanoglu, Suleyman

 
9783844319989: Branding Technical Services - a case study on SWECO's brand: Branding Technical Services - a case study on SWECO's brand

Synopsis

The economical structure has faced a great change during the last decades; the service industry has grown into a dominant force in the developed countries. Therefore, the concept of services marketing is relatively new. Although more and more service companies are realizing the importance of marketing and branding, there are still technical service companies that has not adapted the concept. The consultancy firm SWECO, which will serve as a case study, is one of them.

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À propos de l'auteur

Master in International Business at Södertörn University College in Stockholm, Sweden.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.