A Comparative Analysis of Four Chanel Advertisements: Branding through 100 years - Couverture souple

Hviid, Marlene; Lerhard Jakobsen, Britt

 
9783844320343: A Comparative Analysis of Four Chanel Advertisements: Branding through 100 years
Couverture souple
ISBN 10 : 3844320342 ISBN 13 : 9783844320343
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This book is an academic dedication to one of history's greatest fashion houses. Coco Chanel and the 100 years anniversary of the brand have been a great inspiration for the authors. The book is based on a comparative analysis of four Chanel advertisements and examines whether Chanel's branding strategies have changed through the years and how. Furthermore, the book contains a discussion of possible changes in Chanel's branding and accounts for which group of segmentation the Chanel customers belong to.

Biographie de l'auteur

BA in English and European Studies. Currently master students in English, Marketing Communication and PR at Aarhus School of Business, Aarhus University, Denmark. Self-announced fashion experts.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844320342
ISBN 13 
9783844320343
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Allemagne