Competitive approaches used by rural saccos in Kenya: Competitiveness of Saccos - Couverture souple

MAINA, ESTHER

 
9783844321876: Competitive approaches used by rural saccos in Kenya: Competitiveness of Saccos
Couverture souple
ISBN 10 : 384432187X ISBN 13 : 9783844321876
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The liberalization of the financial sector in Kenya has brought about increased competition emerging from new entrants to the market, as well as the existing ones adopting the use of highly competitive trading practices. The major players in this market are the mainstream banks, rural and urban Saccos and Micro-Finance institutions that offer homogeneous as well as differentiated financial products and services. The said institutions target similar markets and clients. Saccos operating in the rural environment have been made to re-invent their competitiveness from the traditional practices to modern business approaches and operations to remain afloat and relevant.This book illustrates competitive strategies that Saccos have adopted in rural Kenya for business survival. It also captures the need to re-engineer business processes such as marketing, new product development, technology adoption and market development for competitive advantage.

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Présentation de l'éditeur

The liberalization of the financial sector in Kenya has brought about increased competition emerging from new entrants to the market, as well as the existing ones adopting the use of highly competitive trading practices. The major players in this market are the mainstream banks, rural and urban Saccos and Micro-Finance institutions that offer homogeneous as well as differentiated financial products and services. The said institutions target similar markets and clients. Saccos operating in the rural environment have been made to re-invent their competitiveness from the traditional practices to modern business approaches and operations to remain afloat and relevant.This book illustrates competitive strategies that Saccos have adopted in rural Kenya for business survival. It also captures the need to re-engineer business processes such as marketing, new product development, technology adoption and market development for competitive advantage.

Biographie de l'auteur

Esther Maina has an MBA in strategic management and Bachelor's degree in Accounting and Finance from Kenya Methodist University.Currently Pursuing PHD at JKUAT University.She has worked in various Management positions in Micro-finance institutions.Currently, Esther is a university lecturer and Management Consultant with Nesrow Ventures Kenya LTD

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
384432187X
ISBN 13 
9783844321876
Reliure
Broché
Nombre de pages
64
Coordonnées du fabricant
non disponible
Personne responsable
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