Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment - Couverture souple

McPaul, Stephen

 
9783844322538: Outside the Box: Defining Audience Viewing Preferences in a Multi-Platform Environment
Couverture souple
ISBN 10 : 3844322531 ISBN 13 : 9783844322538
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.

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Présentation de l'éditeur

In a world of increasing cross-media presentation of media content, there is an increasing need for a greater understanding of how audiences perceive and use different media formats to consume the same content. This book analyzes audience preferences for the two dominant media formats - television and the Internet. Applying the Uses and Gratifications Approach to media effects, this study takes the first step toward a greater understanding of how and when the television audience watches programs. In doing so, this book effectively takes audience research and analysis into critical uncharted territory.

Biographie de l'auteur

Stephen McPaul was born and raised in Texas. He has a Bachelor's degree in Radio-TV and a Master's in Communication. His research interests include audience effects, convergence, and mobile media. He currently lives in the Dallas area.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844322531
ISBN 13 
9783844322538
Reliure
Broché
Nombre de pages
124
Coordonnées du fabricant
non disponible
Personne responsable
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