Integrating Customer Preferences, Organization Strategy and Resources - Couverture souple

Sachan, Amit

 
9783844322897: Integrating Customer Preferences, Organization Strategy and Resources
Couverture souple
ISBN 10 : 3844322892 ISBN 13 : 9783844322897
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

This research develops and tests the Effective Service Design model which integrates Customer Preferences, Organization Strategy and Resources of the organisation. The research extends the past research in the area of optimal service design by incorporating the strategy and resources along with customer preferences. This research is the first attempt to link strategy and resources with customer preferences. The study uses number of techniques and enables managers to make better decisions regarding resource allocation for effective service design considering organization strategy and customer preferences. Major theoretical contributions of the research are first in the area of services management and second in the area of resource allocation literature. The current research provides an effective service design model to services management area which integrates customer preferences, strategy and resources. This study contributes to resource allocation literature by considering customer preferences and organisation strategy for resource allocation. The managerial implication of this research is that it provides several scenarios for resource allocation in organisation.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

This research develops and tests the Effective Service Design model which integrates Customer Preferences, Organization Strategy and Resources of the organisation. The research extends the past research in the area of optimal service design by incorporating the strategy and resources along with customer preferences. This research is the first attempt to link strategy and resources with customer preferences. The study uses number of techniques and enables managers to make better decisions regarding resource allocation for effective service design considering organization strategy and customer preferences. Major theoretical contributions of the research are first in the area of services management and second in the area of resource allocation literature. The current research provides an effective service design model to services management area which integrates customer preferences, strategy and resources. This study contributes to resource allocation literature by considering customer preferences and organisation strategy for resource allocation. The managerial implication of this research is that it provides several scenarios for resource allocation in organisation.

Biographie de l'auteur

Amit Sachan is Faculty in OM area at the IIM Ranchi, India. He holds a B.Tech. Degree in IE from IIT Roorkee and has done FPM from MDI Gurgaon. Before joining IIMR¸ he has worked as a Service Manager of Industrial Engineering Group in AON Hewitt. His teaching¸ research and consulting interests are focused on services operations mgt and SCM.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3844322892
ISBN 13 
9783844322897
Reliure
Broché
Nombre de pages
268
Coordonnées du fabricant
non disponible
Personne responsable
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