Articles liés à Corporate Social Responsibility: A Discussion of CSR...

Corporate Social Responsibility: A Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies, With Analytical Focus on Nestlé - Couverture souple

Stubager Mols, Lisbeth; Milton Grooss Mølving, Miriam

 
9783844326741: Corporate Social Responsibility: A Discussion of CSR and the Components that may Contribute to Optimal CSR Communication for Companies, With Analytical Focus on Nestlé
Couverture souple
ISBN 10 : 384432674X ISBN 13 : 9783844326741
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé's CSR initiative ?The Cocoa Plan'. Through the documentary ?Does Your Favourite Chocolate Have a Bitter Taste' Nestlé's credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé's true commitment to CSR is challenged.

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Présentation de l'éditeur

Corporate Social Responsibility (CSR) has become an important part of most companies' activities, and the need for knowledge about the concept and the communication of it has increased. The communication of CSR is essential as it is the relation between a company and its stakeholders, and hence the way the stakeholders are informed about the companies' CSR efforts. This book discusses the concept of CSR, which serves as a foundation for communicating CSR most optimal. The discussion about CSR communication turns to the development of the RAU Communication Model that further is applied in the empirical analysis of Nestlé's CSR initiative ?The Cocoa Plan'. Through the documentary ?Does Your Favourite Chocolate Have a Bitter Taste' Nestlé's credibility is questioned, as the documentary proves how Nestlé buys cocoa beans from suppliers that make use of child labour and trafficking of children. A company can foster an identity, and professionally communicate it to its stakeholders, but Nestlé's true commitment to CSR is challenged.

Biographie de l'auteur

Master students in Corporate Communication. Bachelor Degree in Marketing and Management Communication at Aarhus University, Aarhus School of Business, Denmark.

Master students in Corporate Communication. Bachelor Degree in Marketing and Management Communication at Aarhus University, Aarhus School of Business, Denmark.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
384432674X
ISBN 13 
9783844326741
Reliure
Broché
Nombre de pages
100
Coordonnées du fabricant
non disponible
Personne responsable
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