Lookers and Bookers: A study of booking behavior and the consumer decision process within e-tourism - Couverture souple

Svensson, Alexander; Frendberg, Gabriel

 
9783844328035: Lookers and Bookers: A study of booking behavior and the consumer decision process within e-tourism
Couverture souple
ISBN 10 : 3844328033 ISBN 13 : 9783844328035
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Travels belong to one of the most easily sold online products, and out of all the online trading from business to consumers it is the very most common kind of e-commerce. Consumers go online to access travel information for different reasons. Lookers are online visitors to travel sites, but when it comes to the actual booking they prefer to do it in a traditional way. Bookers, on the other hand, are those who not only browse/look for travel information on the Internet, they also make bookings online. Depending on how involved consumers are in a purchase, four different stages are passed through more or less thoroughly in the decision process. The purpose with this book is to examine and describe consumers' attitudes and perspectives regarding online travel booking and how it differs from online looking for travel information. Furthermore, how a strong brand name and how the complexity of the travel affects the consumer's booking behavior and the decision making process of high involvement travel services.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Travels belong to one of the most easily sold online products, and out of all the online trading from business to consumers it is the very most common kind of e-commerce. Consumers go online to access travel information for different reasons. Lookers are online visitors to travel sites, but when it comes to the actual booking they prefer to do it in a traditional way. Bookers, on the other hand, are those who not only browse/look for travel information on the Internet, they also make bookings online. Depending on how involved consumers are in a purchase, four different stages are passed through more or less thoroughly in the decision process. The purpose with this book is to examine and describe consumers' attitudes and perspectives regarding online travel booking and how it differs from online looking for travel information. Furthermore, how a strong brand name and how the complexity of the travel affects the consumer's booking behavior and the decision making process of high involvement travel services.

Biographie de l'auteur

Alexander Svensson and Gabriel Frendberg wrote this book while finishing their degree of Master at Gothenburg School of Economics, Business and Law in Sweden. After an international academic career spanning three continents they have now moved on to pursue interesting international careers outside the academic world.

Alexander Svensson and Gabriel Frendberg wrote this book while finishing their degree of Master at Gothenburg School of Economics, Business and Law in Sweden. After an international academic career spanning three continents they have now moved on to pursue interesting international careers outside the academic world.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844328033
ISBN 13 
9783844328035
Reliure
Broché
Nombre de pages
132
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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