Customer Relationship Management: A case of LIC India - Couverture souple

Prakash, Dr. Nedunuri Rama Mohan

Couverture souple

ISBN 10 : 3844380027 ISBN 13 : 9783844380026

Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Customer Relationship Management is a strategy for managing a company’s interactions with customers, clients and sales prospectsis useful in building relationship between service provider and the service receiver. Today CRM became very much vital for the sustenance of any organisation in terms of customer retention and brand management .this study is done on LIC of India, the only public sector company in the area of Life Insurance in India. This book is developed through primary and secondary research in connection with CRM strategies applied in the corporation. The study will be a help for academicians, researchers and students to understand Customer Relationship Management practices in services sector.

A propos du livre

À propos de l'auteur

Dr. N. R. Mohan Prakash is a post graduate in Commerce and Management and a doctorate in the area of marketing of services. He is having rich industrial, teaching and research experience. He serviced in leather, pharmaceutical and NBFC industries. He has been working as a faculty in the GITAM Institute of Management, GITAM University,Visakhapatna

Détails de l'édition

• Éditeur: LAP LAMBERT Academic Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 3844380027
• ISBN 13: 9783844380026
• Reliure: Broché
• Nombre de pages: 188
• Coordonnées du fabricant: non disponible
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