Articles liés à Changing Trends in Marketing Communications: How to...

Changing Trends in Marketing Communications: How to Grab and Keep Attention? - Couverture souple

Jaceviciute, Aiva; Jurasiute, Dovile

 
9783844381009: Changing Trends in Marketing Communications: How to Grab and Keep Attention?
Couverture souple
ISBN 10 : 3844381007 ISBN 13 : 9783844381009
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Marketing communication technologies are getting smarter and reach us in different ways we have never expected to be reached. In a world of attention, the very well known saying “Money makes the world go round” can now be modified into “Attention makes the world go round”. Such concepts as Entertainment Marketing, Permission Marketing, and Ideavirus are becoming increasingly popular and must be taken into consideration while trying to communicate different marketing messages successfully. The newly developed techniques generated interest to try to answer a question: What are the non- traditional marketing communication techniques and what is their potential in Latvia and Lithuania? In addition, the two sub questions are: 1. What have been the main trends in the development of marketing communication techniques in the world? 2. What is the applicability/effectiveness/appropriateness of advertising in toilets in Latvia and Lithuania? The results of the thesis give a good understanding of the importance of the non-traditional marketing communication techniques and is a good encouragement to use such techniques more frequently.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Marketing communication technologies are getting smarter and reach us in different ways we have never expected to be reached. In a world of attention, the very well known saying “Money makes the world go round” can now be modified into “Attention makes the world go round”. Such concepts as Entertainment Marketing, Permission Marketing, and Ideavirus are becoming increasingly popular and must be taken into consideration while trying to communicate different marketing messages successfully. The newly developed techniques generated interest to try to answer a question: What are the non- traditional marketing communication techniques and what is their potential in Latvia and Lithuania? In addition, the two sub questions are: 1. What have been the main trends in the development of marketing communication techniques in the world? 2. What is the applicability/effectiveness/appropriateness of advertising in toilets in Latvia and Lithuania? The results of the thesis give a good understanding of the importance of the non-traditional marketing communication techniques and is a good encouragement to use such techniques more frequently.

Biographie de l'auteur

Aiva Jaceviciute, BBA: Studied Economics and Management at Stockholm School of Economics in Riga (SSE Riga). MBA: Studied Logistics and Management at Kuehne Logistics University (KLU), Hamburg. Current position: National Seafreight Development Manager at Kuehne + Nagel.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844381007
ISBN 13 
9783844381009
Reliure
Broché
Nombre de pages
56
Coordonnées du fabricant
non disponible
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