Color as a Method of Influence on Consumers: Color-Music Correspondence - Couverture souple

Karimova, Gulnara Z.

 
9783844382662: Color as a Method of Influence on Consumers: Color-Music Correspondence
Couverture souple
ISBN 10 : 3844382666 ISBN 13 : 9783844382662
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives forwarded by Kandinsky, Scriabin and Elkin who tried to correlate color to music. The research explores whether color music theory developed by psychotherapist Dr. Elkin has an effect in advertising. The study has revealed that the color-music correspondence theory proposed by Dr. Elkin can be modified due to variables in cultural perception and can find application to advertiisng field.

Biographie de l'auteur

Gulnara Z. Karimova has received her PhD degree in Communication and Media Studies at Eastern Mediterranean University (Cyprus). She is an author of such articles as The Role of Chronotope within Advertising Narrative, Carnival of Change, and Interpretive Methodology from Literary Criticism: Carnivalesque Analysis of Popular Culture

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844382666
ISBN 13 
9783844382662
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
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