An Implication of Consumer Decision Making Process for Online Dating - Couverture souple

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9783844382723: An Implication of Consumer Decision Making Process for Online Dating
Couverture souple
ISBN 10 : 3844382720 ISBN 13 : 9783844382723
Editeur : LAP LAMBERT Academic Publishing, 2012

Synopsis

Ever since the adoption of the marketing concept, companies have focused upon ensuring ‘form’, ‘place’, ‘time’, ‘information’ and ‘possession’ utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it’s not always the case. It was observed that for different products and situations, decision-making process’ steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Ever since the adoption of the marketing concept, companies have focused upon ensuring ‘form’, ‘place’, ‘time’, ‘information’ and ‘possession’ utility to attract and retain customers. Such orientation has provided customers with many options to choose from, which requires them to go through decision-making process before they make purchase. Traditionally, the consumers were believed to take purchase decisions rationally but research revealed that it’s not always the case. It was observed that for different products and situations, decision-making process’ steps were not always followed accurately. The advent and acceptance of internet added a new dimension to the prevailing research, which led to the formulation of different decision-making process for online settings. With ever evolving product categories, the research continues to add new dimensions to the decision-making process. Online dating, comparatively a new phenomenon is being researched as stigma surrounding it has evaporated due to technology implementation and increased marketing efforts. With numerous companies operating, identification of decision-making process would provide numerous implications.

Biographie de l'auteur

The author is an academician and a keen researcher with consumer behaviour as major area of interest. The author has specialized in digital marketing and plans on conducting further research in the field.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2012
Langue
anglais
ISBN 10 
3844382720
ISBN 13 
9783844382723
Reliure
Broché
Nombre de pages
72
Coordonnées du fabricant
non disponible
Personne responsable
KreGa Onlinehandel GmbH
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