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When Things Go Wrong: How to Improve Public Relations After Being Involved in a Public Scandal? Cases of J&J, Exxon Valdez, Metro Group, Nike - Couverture souple
Synopsis
Nowadays, so many different rules and guidelines exist, which give instructions on what a company should do, in order to be successful and have a positive global impact on all the related stakeholders. However, every day newspapers are full of compromising headlines which uncover big public scandals which occur even in very well known and respected companies. As it is extremely difficult or even impossible to avoid public scandals, the research question arises: How to improve public relations after being involved in a public scandal? The research question is answered while analyzing four case studies (Case 1: Johnson & Johnson Tampered Tylenol Capsules, Case 2: Exxon Valdez Oil Spill, Case 3: Real Meat Scandal, and Case 4: Nike Sweatshop) and developing What to Do and What Not to Do lists from literature, case studies, and expert opinion. Results of the thesis should be used for familiarizing the companies with existing strategies and best practices; however, in the end encouraging them to develop their own lists to be followed, in case a public scandal occurs.
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Biographie de l'auteur
Aiva Jaceviciute, BBA: Studied Economics and Management at Stockholm School of Economics in Riga (SSE Riga). MBA: Studied Logistics and Management at Kuehne Logistics University (KLU), Hamburg. Current position: National Seafreight Development Manager at Kuehne + Nagel.
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When Things Go Wrong
Edité par
LAP LAMBERT Academic Publishing Mai 2011, 2011
ISBN 10 : 384438409X
ISBN 13 : 9783844384093
Neuf
Taschenbuch
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Nowadays, so many different rules and guidelines exist, which give instructions on what a company should do, in order to be successful and have a positive global impact on all the related stakeholders. However, every day newspapers are full of compromising headlines which uncover big public scandals which occur even in very well known and respected companies. As it is extremely difficult or even impossible to avoid public scandals, the research question arises: How to improve public relations after being involved in a public scandal The research question is answered while analyzing four case studies (Case 1: Johnson & Johnson Tampered Tylenol Capsules, Case 2: Exxon Valdez Oil Spill, Case 3: Real Meat Scandal, and Case 4: Nike Sweatshop) and developing What to Do and What Not to Do lists from literature, case studies, and expert opinion. Results of the thesis should be used for familiarizing the companies with existing strategies and best practices; however, in the end encouraging them to develop their own lists to be followed, in case a public scandal occurs. 96 pp. Englisch. N° de réf. du vendeur 9783844384093
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When Things Go Wrong : How to Improve Public Relations After Being Involved in a Public Scandal? Cases of J&J, Exxon Valdez, Metro Group, Nike
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 384438409X
ISBN 13 : 9783844384093
Neuf
Taschenbuch
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Nowadays, so many different rules and guidelines exist, which give instructions on what a company should do, in order to be successful and have a positive global impact on all the related stakeholders. However, every day newspapers are full of compromising headlines which uncover big public scandals which occur even in very well known and respected companies. As it is extremely difficult or even impossible to avoid public scandals, the research question arises: How to improve public relations after being involved in a public scandal The research question is answered while analyzing four case studies (Case 1: Johnson & Johnson Tampered Tylenol Capsules, Case 2: Exxon Valdez Oil Spill, Case 3: Real Meat Scandal, and Case 4: Nike Sweatshop) and developing What to Do and What Not to Do lists from literature, case studies, and expert opinion. Results of the thesis should be used for familiarizing the companies with existing strategies and best practices; however, in the end encouraging them to develop their own lists to be followed, in case a public scandal occurs. N° de réf. du vendeur 9783844384093
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When Things Go Wrong
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 384438409X
ISBN 13 : 9783844384093
Neuf
Couverture souple
Vendeur : moluna, Greven, Allemagne
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Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Jaceviciute AivaAiva Jaceviciute, BBA: Studied Economics and Management at Stockholm School of Economics in Riga (SSE Riga). MBA: Studied Logistics and Management at Kuehne Logistics University (KLU), Hamburg. Current position: Na. N° de réf. du vendeur 5475933
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When Things Go Wrong
Edité par
LAP LAMBERT Academic Publishing Mai 2011, 2011
ISBN 10 : 384438409X
ISBN 13 : 9783844384093
Neuf
Taschenbuch
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - Print on Demand Titel. Neuware -Nowadays, so many different rules and guidelines exist, which give instructions on what a company should do, in order to be successful and have a positive global impact on all the related stakeholders. However, every day newspapers are full of compromising headlines which uncover big public scandals which occur even in very well known and respected companies. As it is extremely difficult or even impossible to avoid public scandals, the research question arises: How to improve public relations after being involved in a public scandal The research question is answered while analyzing four case studies (Case 1: Johnson & Johnson Tampered Tylenol Capsules, Case 2: Exxon Valdez Oil Spill, Case 3: Real Meat Scandal, and Case 4: Nike Sweatshop) and developing What to Do and What Not to Do lists from literature, case studies, and expert opinion. Results of the thesis should be used for familiarizing the companies with existing strategies and best practices; however, in the end encouraging them to develop their own lists to be followed, in case a public scandal occurs.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 96 pp. Englisch. N° de réf. du vendeur 9783844384093
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When Things Go Wrong | How to Improve Public Relations After Being Involved in a Public Scandal? Cases of J&J, Exxon Valdez, Metro Group, Nike
Edité par
LAP LAMBERT Academic Publishing, 2011
ISBN 10 : 384438409X
ISBN 13 : 9783844384093
Neuf
Taschenbuch
Vendeur : preigu, Osnabrück, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. When Things Go Wrong | How to Improve Public Relations After Being Involved in a Public Scandal? Cases of J&J, Exxon Valdez, Metro Group, Nike | Aiva Jaceviciute | Taschenbuch | 96 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844384093 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. N° de réf. du vendeur 106957704
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