Customers' Adoption Behaviour in Internet Banking: A comparative Analysis of Ghana and Sweden - Couverture souple

Ntsiful, Samuel; Kofi Acka, Germain

Couverture souple

ISBN 10 : 3844392424 ISBN 13 : 9783844392425

Editeur : LAP Lambert Academic Publishing, 2011

Synopsis

Internet banking has become a global phenomenon.It is the fastest growing service that banks can offer in order to gain and retain new customers. However, the issue of adoption behaviour by final consumers seems to be a pivotal issue in the successful implementation of Internet banking. In some countries, Internet banking has proved to be very reliable and efficient whilst in some others, they are found to be extremely dormant due to adoption behaviour. This study tried to investigate if there are differences in Internet banking adoption behaviour between Ghana and Sweden. One bank each from Ghana and Sweden was selected for this study. The study employed the extended technology acceptance model and it was based on using both qualitative and quantitative approaches. Questionnaires were accordingly administered to some selected Internet banking customers of the two banks selected for this study. The study concludes that there is only a marginal or subtle difference in the adoption behaviour in Internet banking between Ghana and Sweden, and that, the low patronage of Internet banking in Ghana as compared to that of Sweden is due to reasons other than customers' adoption behaviour.

A propos du livre

À propos des auteurs

Samuel Ntsiful holds MSc Business & Economics from BTH, Sweden & BSc Administration (Accounting) from University of Ghana. Has a passion for teaching & research. Germain Kofi Acka holds MSc Business & Economics from BTH & BSc Business Admin (Accounting) from Central University College, Ghana. Adjunct lecturer at Sikkim Manipal University, Ghana

Samuel Ntsiful holds MSc Business & Economics from BTH, Sweden & BSc Administration (Accounting) from University of Ghana. Has a passion for teaching & research. Germain Kofi Acka holds MSc Business & Economics from BTH & BSc Business Admin (Accounting) from Central University College, Ghana. Adjunct lecturer at Sikkim Manipal University, Ghana

Détails de l'édition

• Éditeur: LAP Lambert Academic Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 3844392424
• ISBN 13: 9783844392425
• Reliure: Broché
• Nombre de pages: 88
• Coordonnées du fabricant: non disponible
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