Channel Innovation in Commercial Banking Sector: A Malaysian Perspective - Couverture souple

Munusamy, Jayaraman; A, Banu; M, Mansur

Couverture souple

ISBN 10 : 3844395903 ISBN 13 : 9783844395907

Editeur : LAP Lambert Academic Publishing, 2011

Synopsis

The study on Banking Channel Innovation was conducted in Klang Valley in Malaysia. It investigates the impact of demographic characteristics on the adoption of retail internet banking among consumers in the commercial banking sector. The study adopted a quantitaive approach using survey questionnaire to collect data from respondents at the variuos banking outlets in Klang Valley. The results indicated that age and income levels exhibited significant relationship with adoption of retail internet banking. Whereas, gender, race, education and ocupation did not affect the adoption of retail internet banking in the Malaysian context. The result shows that younger consumers favor new banking channel. Therefore, bankers should promote internet banking among younger generation and also educate older consumers that adoption of internet banking is free from risk.

A propos du livre

À propos des auteurs

Dr. Jayaraman Munusamy is an Associate Professor with Limkokwing University in Malaysia. Previously, an Assistant Professor at University Tun Abdul Razak till 2008 , as a teacher in 1970’s, as a Marketing Manager in 1980’s, as an Industrial Marketing Manager for Ikeda in 1990’s and as a Six Sigma Manager with Johnson Controls in 2000's.

Dr. Jayaraman Munusamy is an Associate Professor with Limkokwing University in Malaysia. Previously, an Assistant Professor at University Tun Abdul Razak till 2008 , as a teacher in 1970’s, as a Marketing Manager in 1980’s, as an Industrial Marketing Manager for Ikeda in 1990’s and as a Six Sigma Manager with Johnson Controls in 2000's.

Dr. Jayaraman Munusamy is an Associate Professor with Limkokwing University in Malaysia. Previously, an Assistant Professor at University Tun Abdul Razak till 2008 , as a teacher in 1970’s, as a Marketing Manager in 1980’s, as an Industrial Marketing Manager for Ikeda in 1990’s and as a Six Sigma Manager with Johnson Controls in 2000's.

Détails de l'édition

• Éditeur: LAP Lambert Academic Publishing
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 3844395903
• ISBN 13: 9783844395907
• Reliure: Broché
• Nombre de pages: 80
• Coordonnées du fabricant: non disponible
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