Articles liés à Advertising Media Reach in India: Proximate factors...

Advertising Media Reach in India: Proximate factors affecting Durable and Non-durable product advertising to reach potential consumers - Couverture souple

Mandalapu, Jayakrishna

 
9783844396508: Advertising Media Reach in India: Proximate factors affecting Durable and Non-durable product advertising to reach potential consumers
Couverture souple
ISBN 10 : 3844396500 ISBN 13 : 9783844396508
Editeur : LAP LAMBERT Academic Publishing, 2011

Synopsis

Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion populations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to optimise media cost and guides the government in detailing advertisement policy.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Présentation de l'éditeur

Under free global market economies and monopolistic market conditions, advertising has become a major means to reach the consumers either for market entry or to retain the existing market share. In India, two-thirds of 1.21 billion populations are middle class and are potential consumers. Hence, domestic as well international producers are relying heavily on advertising for sales promotion. This book, therefore, provides proximate factors affecting durable and non-durable product advertising to reach potential consumers in India. As an integral part of marketing research, the advertising media reach, is therefore very much needed by various interested groups, i.e. the advertiser, advertising agency, the media and certain government agencies. It helps the advertisers to identify the media reaching the targeted consumers. It can also be gainfully used by the media in identifying market segments, and type of media reach. It aids the advertising agencies to optimise media cost and guides the government in detailing advertisement policy.

Biographie de l'auteur

Dr. M. Jayakrishna has worked in ISEC, Bangalore at various positions in Quantitative Analysis Unit and Economics Unit. Presently, he is working as Manager in Sectoral Analysi & Studies Group of NDDB, Gujarat. His areas of interest include Dairying, Development Economics, Environment,Health,International Trade, Livelihood and Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
LAP LAMBERT Academic Publishing
Date d'édition
2011
Langue
anglais
ISBN 10 
3844396500
ISBN 13 
9783844396508
Reliure
Broché
Nombre de pages
168
Coordonnées du fabricant
non disponible
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